SEO Question – Need to rank for mutiple keywords? How can I do this?..

Here’s the issue doing some SEO work, and need to rank for word1 word2 word3 as a phrase, but that phrase can be word1 word3 word2, and mixed up.. Searches for it are random.. Will Google still see it as you have one keyword in that phrase that you did SEO for, and it will rank regardless of how it’s typed in? Even for a word by itself? Also if it’s word1 word2 + random word I didn’t use in the SEO keyword phrase will it still rank pretty high? Or not really since it’s missing that word in the SEO work..

Phrase XYZ is separate from phrase YXZ and ZXY, etc. There is some slight carryover but the nature of the carryover benefit depends on how competitive the other variations of your keywords are.

X + Y + random word may rank depending on how tough the competition is for that particular keyword phrase.

So you’re asking if your site is pretty well optimized for they keyword combination XYZ and someone searches for XYa, will your site show up in the results since you have the XY in there. The answer is maybe, and it depends on how authoritative your site is for XY vs. how authoritative the competition is for XYa. I’m sure you’ve seen examples of this before where you search for something and a couple of the results on the first page are a little less specific than what you actually searched for. Sometimes you see this with "product XY review" type searches where the first result will be the manufacturer’s website even though the word "review" doesn’t appear anywhere on it, it’s because the manufacturer’s website has more authority for the other keywords than any of the competition has for the entire keyword string. (or because they had someone spam "product XY review" backlinks all over the place )

Cliffs:
– Optimize for each phrase individually and treat carryover as a bonus

Have different pages optimized to rank for different keyword phrases. If the phrases are similar then I recommend choosing the most profitable phrase to go for.

What falconer said is also very true. If all phrase variations get the same amount of traffic then that is a trickier decision.

Phrase XYZ is separate from phrase YXZ and ZXY, etc. There is some slight carryover but the nature of the carryover benefit depends on how competitive the other variations of your keywords are.

X + Y + random word may rank depending on how tough the competition is for that particular keyword phrase.

So you’re asking if your site is pretty well optimized for they keyword combination XYZ and someone searches for XYa, will your site show up in the results since you have the XY in there. The answer is maybe, and it depends on how authoritative your site is for XY vs. how authoritative the competition is for XYa. I’m sure you’ve seen examples of this before where you search for something and a couple of the results on the first page are a little less specific than what you actually searched for. Sometimes you see this with "product XY review" type searches where the first result will be the manufacturer’s website even though the word "review" doesn’t appear anywhere on it, it’s because the manufacturer’s website has more authority for the other keywords than any of the competition has for the entire keyword string. (or because they had someone spam "product XY review" backlinks all over the place )

Cliffs:
– Optimize for each phrase individually and treat carryover as a bonus

, thank you great information, awesome post!

Have different pages optimized to rank for different keyword phrases. If the phrases are similar then I recommend choosing the most profitable phrase to go for.

What falconer said is also very true. If all phrase variations get the same amount of traffic then that is a trickier decision.

, Are inner pages really able to rank as high as homepages though?

I am here to serve.

, Are inner pages really able to rank as high as homepages though?

It depends on the specificity of them and how relevant your homepage is vs. how relevant your inner pages are. Are you talking about for all the same keyword?

If you search for a specific book, you get the inner page for that book at amazon.com. (amazon.com/whatever-book-title)

If you search for "books," you get amazon.com.