Have a featured ad section..

ie cooking category shows cooking ads.
ie car category shows car ads.

This is on the sidebar, not sure how to set this up.

Here’s a plugin that would work I think but it hasn’t been updated for a long time

maybe this

Do you mean contextual like adsense or just manually edit them in?

Thanks guys.. ! , manually edited, have a 2nd section dedicated to Adsense only ads.

Will have my outsourced people code it, just didn’t have any idea on how to approach it or what they should use.

ahh ok.

Here is another, older but popular, widget control plugin. The original hasn’t been updated but he is working on a new update currently with even more options.

widget context (soon to be called widget control)

Then of course it’s easy to customize which widgets/ad code you want for each page.