Having some issues.. Place page is a few years old, it ranks #3 out of like 20 place page results for keyword #1. I want to go after another keyword, but I’m not sure how to do it?.. It’s the same niche, same location, only one-two words are changed..

Example: Ranks "Chicago Ford Dealer.. But I need it to rank for "Chicago used car dealer".. It’s possible, I’ve seen other dealers rank for both with no optimization what am I doing wrong? Have about 15 reviews…

Also if anyone knows someone that does this I’ll pay.

Total speculation here but perhaps you don’t have the word(s) "used car" enough in anchor text, header tags, etc.? exchanged a few PMs with you and as I mentioned I have very little experience with SEO but those are some of the things I remember reading.